Friday, January 11, 2008

How Sharp Are Your Eyes?

Sometimes typos are trivial. Sometimes the implications of grammar errors can be huge (as in the case of the child molester I posted yesterday). Sometimes, however, they are just plain funny. See if you can spot the seemingly harmless typo that COMPLETELY changes the meaning of the sentence in the following press release. See, typos can be damaging! I received the press release this morning:
FOR IMMEDIATE RELEASE

JANUARY 10, 2008

RADIO'S COUNTRY CARES FOR ST. JUDE KIDS
TO BE HONORED WITH SERVICE TO AMERICA AWARD


-- Alabama lead singer to accept award --

WASHINGTON, DC – Country Cares for St. Jude Kids, one of the most successful radio fund-raising events in America, will be honored for their pubic service efforts at the 10th annual NAB Education Foundation's Celebration of Service to America Awards. Alabama lead singer, Randy Owen, will accept the award at the celebration held Monday, June 9, at the National Building Museum in Washington, D.C.

"Each year, the Samaritan Award is given to a broadcaster or organization that exemplifies the industry's commitment to serving the public interest through the airwaves," said NAB President and CEO David K. Rehr. "Country Cares is a program that truly embodies the spirit of this award, as apparent through their tireless fundraising efforts and dedication to serving the patients of St. Jude Children's Research Hospital."

Randy Owen played a vital role in establishing Country Cares in 1989. Since its inception, Country Cares has worked with nearly 200 radio stations to raise $315 million for the kids of St. Jude. The national radiothon program is aired in more than 100 radio markets, with over 100 country artists contributing to the organization. These stars include Randy Owen, Brooks & Dunn, Garth Brooks, The Dixie Chicks, Tim McGraw, Faith Hill, Lonestar, Clint Black, Keith Urban and more. Additional information can be found at Country Cares' Web site, www.countrycares.org.

Recent Samaritan Award recipients include Gulf Coast broadcasters for their service during and after Hurricane Katrina and syndicated radio personality Tom Joyner for raising millions of dollars in scholarships for students attending historically black colleges and universities. Other past Samaritan Award recipients include the Children's Miracle Network; The Men and Women of America's Armed Forces; former Tribune Company Chairman, President and CEO Dennis J. FitzSimons for his leadership in a number of charitable and community organizations, including the McCormick Tribune Foundation; and a group of Dallas-Fort Worth broadcasters and law enforcement officials for initiating the first AMBER Plan.
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Did you catch it? If not, look closer:
WASHINGTON, DC – Country Cares for St. Jude Kids, one of the most successful radio fund-raising events in America, will be honored for their pubic service efforts at the 10th annual NAB Education Foundation's Celebration of Service to America Awards.
(Italics and bold mine). Now that, my friends, will teach you to check it once, check it twice, and employ a set of fresh eyes to check it yet again.

3 comments:

Anonymous said...

Ha!Ha!Ha! I did not catch it the first time. You are good!

Anonymous said...

Not very sharp! I read right over it also.

Anonymous said...

Didn't something similar to that happen not too long ago; in reference to a public library?