"This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price."So reads the Budweiser manifesto. It is the often memorized, constantly recited, always recognized extended slogan, or pledge, that graces the packaging of The King of Beers. In fact, I typed it from memory. It's a bit of a phenomenon, really, that three sentences could have such far-reaching - cult-like, even - implications. I am a loyal Budweiser aficionado, and therefore thought it necessary that I post a link to some great Budweiser literature. It is a rare event that something costs nothing, but the case of this blog posting is the quintessential example of free advertising, and it's even better than what they pay for.
Without further ado, for your educational gain (and an "I told you so"), read this. It's guaranteed to make you a bit weiser.
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